Mark Skilton

Mark Skilton

 

http://www.servicetechsymposium.com/podcasts2012.php

Listen to my Podcast on Cloud strategy and Ecosystems. 

Speaking at the Conference , Sept 24/25 2012,  London , Imperial College. 

Speech: Time for delivery – developing successful Business Planning for Cloud

 

http://www.servicetechsymposium.com/

 

 

 

We are entering a next phase of the cloud enabled era where the level of interaction led by four mega trends will shape our industry and many others.

  • Devices ubiquity
    • New capabilities to use anywhere on any device from table, smartphone
  • Information Context Aware
    • The ability to collect, metricize , monitor and platform machine to machine M2M, machine to human M2H telemetry across a wide range of structured, semi-structured and unstructured data
  • Situation Context Aware
    • The ability to create new physical and virtual environments with intelligence information an process context from the level large to the very small.
  • Internet of Things
    • The ability to multiplex and multiplicity of entities, assets and services spacing beyond the computing sphere into many other metasystems in social, commercial, organizational, biological and sustainability system
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The ramifications of these trends are only becoming apparent. While ubiquitous computing has been a theme for a number of years , the convergence of multiplatform technologies and experiences is only begun to be felt across commercial and social networks; accelerated by the growth of huge public cloud communities and rapid scaling of national level data center and computing infrastructures.

Cloud enabled ubiquitous systems is not just a software application centric view of the world riding on the back of greater infrastructure investments and connected space. It's a fundamental shift on hoe economics and monetization works in micro and macro economic marketplaces and user interactions.

Its nothing short of a revolution in the way devices and machine enabled business and social networks can interact to create new business models and added value propositions. The very fabric of infrastructure is becoming interwoven with new ubiquitous ecosystem science that is trans-social, trans-border, trans-global in nature.

• Synthesis and model

How metadata , edge networks and metasystems need to connect across technical, social-societal, economic, socio-political and biological spheres of influence and

• Simulate & Test

How "live" systems and feedback have enabled a step change in the immediacy and indirectly collection and creation a large data set footprints in the scale of Petabytes and exobyte magnitudes.

• Interact

Ubiquitous methods and devices to span individuals, groups, networks and domains of interaction : Places, Spaces, Pads, Boards, Tabs, embedded devices and micro and nano technology creating new experience visualization, metrics and feedback awareness.

 

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Economic Strategies for Cloud enabled Ubiquitous Systems

Understanding ecosystem dynamics and their potential for monetization requires a focus on micro and macro economic factors. 

 

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Macro-economic Drivers

Monetization Strategy is capabilities  that  generate revenue in a market  (internal market, external market to the enterprise)

These monetization strategies are more focused on macro behaviors and scale of monopolies
between participants and geographic locations.

These exist in physical and virtual spaces in digital networks.

 

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Micro Economic Drivers

These monetization strategies are levers that you can pull or push inside your own company as ways to generate revenue and profitability.

There are also other monetization strategies that consider the environment and ecosystems that you are operating in. 
These strategies recognize the behaviors and influences of networks and connected spaces

 

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Differentiators and competitiveness of on-demand offers need to consider both micro and macro economic strategies.   Defining sustainable pricing and market channels needs to be aware of how the macro environment works in on-line digital domains and digital markets.

 

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CIEL – Cloud Interactive Ecosystem Language – New Visualization and Monetization approaches

This session examine the rise of ecosystems in the large and the small scale and their impact on business models and monetization strategies.   Central to this will also be the ability to visualize and enable construction of effective ecosystems that take advantage of these new levels of distributed integration and automation.

At the macro level we see different regional entities such as Europe, Asia, Americas and Africa continental markets.  How these markets are structures include the convergence of smart cities and smart environments.

 

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This leads to the design of cloud enabled ubiquitous ecosystems

  • Common infrastructure
  • Core services for cities, organizations, communities, groups, individuals
  • Dedicated specialist services for task, niche and contextual aware systems. 

This spans cross-border design  and integration issues. 

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CIEL enabled constructed Ubiquitous systems 

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This enables structures systems design and visualization across multiple ubiquitous environments

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CIEL – Cloud enabled Ubiquitous Ecosystems

Ubiquitous ecosystems involve systems of systems thinking and multiple “smart” systems viewpoints and interactions.

Cloud enabled systems are design and delivered as ecosystems context require a new kind of approach to understanding and visualizing systems design. 

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Technological systems:  Devices, networks, compute, systems

Economic and commercial systems – Markets, business processes, demand and supply chains and value networks

Social and societal systems – personas, connections, citizens, governments, policies

Biological and environmental systems – resources, sustainability, energy , consumption 

 

 

 

 

 

 

 

 

 

Takeaways from the Session

  • Definitions of ecosystems and the role of ubiquitous computing
  • Different patterns in Cloud enabled Ubiquitous Ecosystem design
  • Understand how Economics and monetization are affected in ecosystems and the decision processes that come with planning effective use of ubiquitous systems.

Mark Skilton

June 2012

http://cloudslam.org/cloudcomputingconference2012/developing-competitive-cloud-portfolio-how-when-and-where Cloud is transforming business models though Big data, mobility, business process and federated service beyond the basic utility computing and SaaS package service models we see today. It’s no longer about getting ready for cloud but “How”, “when” and “where” to use cloud computing effectively already in your organization, markets and relationships. Understand how companies are achieving real Return on Investment ROI from using different operating models through direct and indirect cloud product delivery models enabled by brokering and orchestration services. Identify how to avoid lock in and lock out from tactical buying decisions that limit themselves to “contract buying” when the majority of the lifecycle is in running and delivering performance and business results from cloud use. The session will cover : - Establish the right vision to embrace new value from Cloud plus Big data, Mobility , process and federated solutions that align with investors and drive consumer and industry adoption - Identify your business portfolio fit and roadmap to deliver vale from cloud computing - Where and when to accelerate transition to Rate Card services based on products compared to and custom project development - Case studies of how Capgemini Cloud Service Orchestrator Solutions , Products and Services enable companies , partners and industries to benefit from cloud infrastructure and SaaS products and services value models Capgemini is a global consulting and integrated services company with experience and track record in cloud solutions, cloud products and services. In a recent Forrester report on leading Systems and service providers, Capgemini is a Pioneer in Cloud computing across private, public and hybrid cloud in leading vertical industry sectors.

 

http://www3.opengroup.org/events/timetable/743

Im presenting in Cannes on strategies for Clud Products and services.  

There is also a Blog summarizing the session being delivered on Wednesday April 25  2012 

http://blog.opengroup.org/2012/04/19/is-cloud-computing-a-buyers-market/

Here is my Blog page on The Open Group

http://blog.opengroup.org/tag/mark-skilton/

We see a convergence in systems thinking and business thinking that is creating many unanswered questions.

A core aim of SyntheticSpheres is seeking answers to these questions.

  • "Many digital, commercial and social systems are interconnected but its often difficult to see the consequences of how these systems are interacting as a ecosystem.." 
  • "What ecosystems need today is visualization methods..why..?"
  • "Cloud plus Big data is creatng examples of new metadata systems ..how..?"
  • "Ubiquitous computing is growing into main stream business systems ..how..?"
  • "Information needs good symbolism to show the meaning more clearly what, where and how data is being stored in the cloud and used.."
  • "Is your data secure in the cloud? how do you model trusted domains and your data services in the cloud..?"
  • "New language is needed for a new kind of ecosystem we see evolving..."
  • "How do products and services interact in the online marketplace beyond the spagetti diagrams of social node models..?"
  • "How can systems solution languages like UML, BPEL be developed to involve business users and the wider marketplace beyond just on-screen visualization and automation tools ..?"
  • "How can the myriad of different resources, websites, people, business and locations on the internet affecting pur lives be better visualized and communicated in explaining what's out there and how can it be better used ..?"
  • "How can personal and business decisions be augmented with better visualization methods to communicate the "loose coupled" world of the Internet services today ..?"
  • "Integrated systems need better ways to move from discovery of a service to execution systems, many tools and methods on the Internet just get you half way there with "APIs you plug into" and "your content profile". There are Search Engines to find stuff you then have to connect with; content is available in a store or cloud storage but what does this mean went taking a bigger wider view of what all these sources of data, relationships and connected spaces mean ? How can we plan better to use this evolving set of global and local on line resources ? how can we better express what it actually feels like when jumping from different search to web site to service across multiple devices that os todays mordern life stsyle ..?"
  • "How can we move beyond the web of services and web of devices semantic challenge to meet the needs of a connected language and symbolism that better expresses what is going on in the internet of things today..?"
    
Mark Skilton
April 2012

 

 

http://www.eifonline.org/en/fiches/events/upcoming-events/12-03-27-c-d-cloud-computing.cfm

 

16.10-17.00 Panel 1 “Interoperability incl. Data Portability”

Chair: Malcolm Harbour MEP and EIF Governor

Guest speakers:

Mark Skilton, Global Director Strategy, Capgemini Infrastructure Services and Co-Chair Cloud Computing Work Group, The Open Group
Stephen McGibbon, Chief Technology Officer, Microsoft Europe, Middle East & Africa
Peter Dickman, Engineering Manager, Google
Guillermo Beltrà, Legal Officer, The European Consumers Organisation (BEUC) 

Friday, 06 January 2012 00:03

Speaking at CloudExpoEurope 2012 January 25

 

 

Cloud Computing - Time for Delivery. The question is not "if", but "how, when and where".Mark Skilton, Global Director, Strategy, Capgemini Infrastructure Services

http://www.cloudexpoeurope.com/

 

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