Mark Skilton
5th International SOA and Cloud Services Technology Symposium Podcast Interview
http://www.servicetechsymposium.com/podcasts2012.php
Listen to my Podcast on Cloud strategy and Ecosystems.
Speaking at the Conference , Sept 24/25 2012, London , Imperial College.
Speech: Time for delivery – developing successful Business Planning for Cloud
http://www.servicetechsymposium.com/
Ubiquitous Computing - Developing the new generation of Metasystem and Metadata Visualization for Economic Monetization
We are entering a next phase of the cloud enabled era where the level of interaction led by four mega trends will shape our industry and many others.
- Devices ubiquity
- New capabilities to use anywhere on any device from table, smartphone
- Information Context Aware
- The ability to collect, metricize , monitor and platform machine to machine M2M, machine to human M2H telemetry across a wide range of structured, semi-structured and unstructured data
- Situation Context Aware
- The ability to create new physical and virtual environments with intelligence information an process context from the level large to the very small.
- Internet of Things
- The ability to multiplex and multiplicity of entities, assets and services spacing beyond the computing sphere into many other metasystems in social, commercial, organizational, biological and sustainability system

Cloud enabled ubiquitous systems is not just a software application centric view of the world riding on the back of greater infrastructure investments and connected space. It's a fundamental shift on hoe economics and monetization works in micro and macro economic marketplaces and user interactions.
Its nothing short of a revolution in the way devices and machine enabled business and social networks can interact to create new business models and added value propositions. The very fabric of infrastructure is becoming interwoven with new ubiquitous ecosystem science that is trans-social, trans-border, trans-global in nature.
• Synthesis and model
How metadata , edge networks and metasystems need to connect across technical, social-societal, economic, socio-political and biological spheres of influence and
• Simulate & Test
How "live" systems and feedback have enabled a step change in the immediacy and indirectly collection and creation a large data set footprints in the scale of Petabytes and exobyte magnitudes.
• Interact
Ubiquitous methods and devices to span individuals, groups, networks and domains of interaction : Places, Spaces, Pads, Boards, Tabs, embedded devices and micro and nano technology creating new experience visualization, metrics and feedback awareness.

Economic Strategies for Cloud enabled Ubiquitous Systems
Understanding ecosystem dynamics and their potential for monetization requires a focus on micro and macro economic factors.

Macro-economic Drivers
Monetization Strategy is capabilities that generate revenue in a market (internal market, external market to the enterprise)
These monetization strategies are more focused on macro behaviors and scale of monopolies
between participants and geographic locations.
These exist in physical and virtual spaces in digital networks.

Micro Economic Drivers
These monetization strategies are levers that you can pull or push inside your own company as ways to generate revenue and profitability.
There are also other monetization strategies that consider the environment and ecosystems that you are operating in.
These strategies recognize the behaviors and influences of networks and connected spaces

Differentiators and competitiveness of on-demand offers need to consider both micro and macro economic strategies. Defining sustainable pricing and market channels needs to be aware of how the macro environment works in on-line digital domains and digital markets.

CIEL – Cloud Interactive Ecosystem Language – New Visualization and Monetization approaches
This session examine the rise of ecosystems in the large and the small scale and their impact on business models and monetization strategies. Central to this will also be the ability to visualize and enable construction of effective ecosystems that take advantage of these new levels of distributed integration and automation.
At the macro level we see different regional entities such as Europe, Asia, Americas and Africa continental markets. How these markets are structures include the convergence of smart cities and smart environments.



This leads to the design of cloud enabled ubiquitous ecosystems
- Common infrastructure
- Core services for cities, organizations, communities, groups, individuals
- Dedicated specialist services for task, niche and contextual aware systems.
This spans cross-border design and integration issues.

CIEL enabled constructed Ubiquitous systems

This enables structures systems design and visualization across multiple ubiquitous environments

CIEL – Cloud enabled Ubiquitous Ecosystems
Ubiquitous ecosystems involve systems of systems thinking and multiple “smart” systems viewpoints and interactions.
Cloud enabled systems are design and delivered as ecosystems context require a new kind of approach to understanding and visualizing systems design.

Technological systems: Devices, networks, compute, systems
Economic and commercial systems – Markets, business processes, demand and supply chains and value networks
Social and societal systems – personas, connections, citizens, governments, policies
Biological and environmental systems – resources, sustainability, energy , consumption
Takeaways from the Session
- Definitions of ecosystems and the role of ubiquitous computing
- Different patterns in Cloud enabled Ubiquitous Ecosystem design
- Understand how Economics and monetization are affected in ecosystems and the decision processes that come with planning effective use of ubiquitous systems.
Mark Skilton
June 2012
Developing a Competitive Cloud Portfolio - how, when and where, Speaking at CloudSlam 2012 May 30 - June 1
How to select successful cloud Products and Services ?- Speaking at The Open Group Cannes April 23 - 27 2012
http://www3.opengroup.org/events/timetable/743
Im presenting in Cannes on strategies for Clud Products and services.
There is also a Blog summarizing the session being delivered on Wednesday April 25 2012
http://blog.opengroup.org/2012/04/19/is-cloud-computing-a-buyers-market/
Here is my Blog page on The Open Group
The aims of SyntheticsSpheres and why Ecosystems thinking is important
We see a convergence in systems thinking and business thinking that is creating many unanswered questions.
A core aim of SyntheticSpheres is seeking answers to these questions.
- "Many digital, commercial and social systems are interconnected but its often difficult to see the consequences of how these systems are interacting as a ecosystem.."
- "What ecosystems need today is visualization methods..why..?"
- "Cloud plus Big data is creatng examples of new metadata systems ..how..?"
- "Ubiquitous computing is growing into main stream business systems ..how..?"
- "Information needs good symbolism to show the meaning more clearly what, where and how data is being stored in the cloud and used.."
- "Is your data secure in the cloud? how do you model trusted domains and your data services in the cloud..?"
- "New language is needed for a new kind of ecosystem we see evolving..."
- "How do products and services interact in the online marketplace beyond the spagetti diagrams of social node models..?"
- "How can systems solution languages like UML, BPEL be developed to involve business users and the wider marketplace beyond just on-screen visualization and automation tools ..?"
- "How can the myriad of different resources, websites, people, business and locations on the internet affecting pur lives be better visualized and communicated in explaining what's out there and how can it be better used ..?"
- "How can personal and business decisions be augmented with better visualization methods to communicate the "loose coupled" world of the Internet services today ..?"
- "Integrated systems need better ways to move from discovery of a service to execution systems, many tools and methods on the Internet just get you half way there with "APIs you plug into" and "your content profile". There are Search Engines to find stuff you then have to connect with; content is available in a store or cloud storage but what does this mean went taking a bigger wider view of what all these sources of data, relationships and connected spaces mean ? How can we plan better to use this evolving set of global and local on line resources ? how can we better express what it actually feels like when jumping from different search to web site to service across multiple devices that os todays mordern life stsyle ..?"
- "How can we move beyond the web of services and web of devices semantic challenge to meet the needs of a connected language and symbolism that better expresses what is going on in the internet of things today..?"
Discussing Cloud on Professional Outsourcing Magazine.net
Speaking at EIF Conference March 27 2012, Brussels
http://www.eifonline.org/en/fiches/events/upcoming-events/12-03-27-c-d-cloud-computing.cfm
16.10-17.00 Panel 1 “Interoperability incl. Data Portability”
Chair: Malcolm Harbour MEP and EIF Governor
Guest speakers:
Mark Skilton, Global Director Strategy, Capgemini Infrastructure Services and Co-Chair Cloud Computing Work Group, The Open Group
Stephen McGibbon, Chief Technology Officer, Microsoft Europe, Middle East & Africa
Peter Dickman, Engineering Manager, Google
Guillermo Beltrà, Legal Officer, The European Consumers Organisation (BEUC)
Speaking at CloudExpoEurope 2012 January 25
Cloud Computing - Time for Delivery. The question is not "if", but "how, when and where".Mark Skilton, Global Director, Strategy, Capgemini Infrastructure Services
http://www.cloudexpoeurope.com/
SyntheticSpheres website - new members wiki available
SyntheticSpheres have a new members area with a Wiki
To gain access you need to register as a member.
Memvership enables yo to download more content inside the wiki and to participate in the syntheticspheres discussion forums on the syntheticspheres.com site.
You can download content from the library on the main website.



